Guides, compliance briefings, and performance benchmarks for teams buying and selling leads across regulated verticals.
What "prior express written consent" actually requires, and how to document it defensibly.
AdvertisersA framework for balancing contact rate against cost per acquisition by vertical.
PublishersTraffic quality, creative testing, and pre-landers — ranked by real impact.
InsuranceCarrier buy-box shifts and what they mean for lead pricing heading into open enrollment.
LegalThe intake criteria that separate a viable case lead from a costly dead end.
Home ServicesITC expiration, new tariffs, and what it means for cost-per-lead through year end.
Every advertiser and publisher gets access to consent language templates, DNC/litigator scrub methodology, and audit-ready delivery logs — because compliance shouldn't be a black box.
Our core campaigns are built and bought in-house instead of resold third-party traffic, and any publisher partners we work with are held to the same compliance bar — so quality control starts at the first click, not after delivery.
Every lead carries timestamped, documented consent that clears litigator and DNC scrubs before it's ever routed to a buyer.
Most advertisers are receiving live leads within a week of approval, via API, ping-post, or webhook delivery.
Weekly by default, with net terms available for established partners at scale.
Vertical-specific benchmarks and compliance updates, straight to your inbox.